As a content strategist for Airbnb, I worked with a creative director and motion graphics designer to develop aspirational paid social creative to grow the platform's global host community. Our approach was always to meld the inspirational and functional through simple, whimsical storytelling.

I love writing email copy because it allows me to tell purposeful stories in a small amount of space. From writing about seasonal fashion for Stitch Fix to onboarding emails for eBay and newsletters for Evernote, I've written countless B2C email communications for an array of brands.

I’ve written everything from entire websites to product pages to teensy banners for brands like Evernote, GoDaddy, and Thumbtack. Some people are obsessed with superheroes, but I’m partial to hero sections awaiting just the right words to inspire and persuade.

When COVID-19 hit, GoDaddy’s core customers — small business owners — had to pivot virtually overnight. The brand launched a campaign called Open We Stand, which included a microsite with support and resources. I wrote long-form profiles of a number of entrepreneurs, which were featured on the site for its duration.

Sales brochures copy for Evernote’s enterprise product, Evernote Business.

Copy for 2014 Evernote Conference program:

Three little words that feel quite big. Daunting even. Mozart, Picasso, da Vinci. Stephen Hawking, Diana Ross. That's a life's work.

But you. You have a life's work, too. You have something to accomplish. It gets you up in the morning and sometimes keeps you up at night.

While exceptions exist, most mere mortals achieve greatness brick by brick and day by day. They show up, they put in the time. Some days bring breakthroughs, others present setbacks. Every failure instructs. Every hard won success brings a quiet (or ecstatic) joy.

Evernote's mission is to be your partner along the sometimes challenging, always interesting, path to achieving your life's work. Whether its composing music, writing a cookbook, or finishing a business plan, we are the workspace where the work that matters to you happens. It's where you go every day, no matter what the weather, to get it done.

This is where your life's work lives.

Welcome to the Evernote Conference.