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As a contract content strategist for Airbnb, I worked with a creative director and animator to develop beautiful, aspirational ad concepts to grow the global host community. Our approach was always to meld the inspirational and functional through simple, relatable storytelling.
I love writing email copy because it allows me to tell purposeful stories in a small amount of space. From writing about seasonal fashion for Stitch Fix to email newsletters for Evernote, I've written a broad array of B2C email communications for different brands.
I’ve written everything from entire websites to product pages to teensy banners for brands like Evernote, GoDaddy, and Thumbtack. Some people are obsessed with superheroes, but I’m partial to hero sections awaiting just the right words to inspire and persuade.
Customer stories for GoDaddy’s Open We Stand microsite, written as part of an integrated campaign to provide small businesses with support and resources in the wake of COVID-19.
Sales brochures copy for Evernote’s enterprise product, Evernote Business.
Copy for 2014 Evernote Conference program:
Three little words that feel quite big. Daunting even. Mozart, Picasso, da Vinci. Stephen Hawking, Diana Ross. That's a life's work.
But you. You have a life's work, too. You have something to accomplish. It gets you up in the morning and sometimes keeps you up at night.
While exceptions exist, most mere mortals achieve greatness brick by brick and day by day. They show up, they put in the time. Some days bring breakthroughs, others present setbacks. Every failure instructs. Every hard won success brings a quiet (or ecstatic) joy.
Evernote's mission is to be your partner along the sometimes challenging, always interesting, path to achieving your life's work. Whether its composing music, writing a cookbook, or finishing a business plan, we are the workspace where the work that matters to you happens. It's where you go every day, no matter what the weather, to get it done.
This is where your life's work lives.
Welcome to the Evernote Conference.